Q: What opportunities do you see for Buffer's marketing efforts that we might not be taking advantage of right now?
A: Marketing, onboarding, educating, and retaining customers of the flagship Buffer product alone, is a large task. Adding even more products to work on, along with their unique marketing campaigns, onboarding flows, landing pages, custom experiences, and FAQs, is a huge feat! Kudos to the team for doing a great job.
Is it time or will there come a time to consolidate?
Looking through the lens of a customer's, external perspective, it could potentially be a confusing experience. Less product separation can be achieved here by adding certain products as new value propositions or added functionality within a larger, Buffer subscription.
Or are they different enough to be a standalone?
These types of discussions are fun!
I have been and still do find myself in product marketing and development situations that are exactly where Buffer is at. onX's Pablo, Reply, and Analyze equivalents are the now-sunsetted HUNT Basecamp and ROAM or the upcoming Maps, Land, and Pro products.
Not only for the team working on these, but also for the customers, this product line/family decision-making is so important.
Don't take what I'm saying here, wrong, in any way - I personally do love all of Buffer's products and offerings (recognize Pablo, here and here?). Again, I'm impressed with all of the current marketing, onboarding, and educational workflows within Buffer. I simply wanted to add some food for thought, on topics that I'm certain you're already discussing.